If youre looking for instant result than PPC is best option. By doing organic SEO youre not getting instant result as compared to PPC. But with the help of SEO you get late result but it will be long time.
PPC is best to get instant result.
I suggest you Do PPC for some time and after that go for SEO because SEO is the only way who give you permanent results for long time.
PPC is temporary up to your money.
SEO has requirement for more and more updated & unique content. Both have their advantages & disadvantages but in long run SEO will definitely provide you leads or sales and will also help you in promoting your business.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.